What is WePlay?
WePlay is the biggest indie game exhibition in China,a place where you can have a refreshing offline experience, where you can find gather different platform games from all over the world. This is a fantastic game festival with high-quality indie games, 3A games, cultural content and experiences from around the world!
With its aim to continuously enrich and expand exhibitions and experience styles, WePlay creates a "perfect storm" of content for people with special value in subcultures. Console games, PC games, mobile games, immersive themes, board games, guest activities, dimensional culture, trend art, exclusive merchandise, etc. WePlay is a grand event for new generations to enjoy high quality and unique cultural content experiences.
What's at WePlay?
New Games
Live Events
Event Support
Guest & Activities
Game Awards
B2B matching
Game Education
Merchandise
Board Games
Trend Culture
New Games
Every Year, WePlay gathers around 300 games, for all platforms, from China, Japan, Poland, and 13 other nations for on-location free trials.
In 2021, due to the epidemic, WePlay Expo went online and nearly 300 games were shown and had their trial version downloaded. The event game website (gmhub) during the event had a total PV of over 100k.
The biggest Indie Game Award Event in China
Excellent indie games from China and abroad are all gathered for the IndiePlay annual finalists' exhibition. This gathers the most creative game developers in all of China. The Annual indiePlay Awards ceremony awards outstanding works in various categories.
Overseas Games
WePlay brings hundreds of high-quality overseas games to China every year for everyone to experience and play. In addition, on-site cross-border business negotiations can also take place. WePlay is increasingly becoming the preferred destination for more companies to engage in industry exchanges and discussions.
Game Education
In 2020, the Game Education Exhibit area displayed games developed by students from six universities in China, which received good praise from the event participants. Many students’ works also participated in the WePlay online exhibition. This year will continue to increase the participation of universities and cooperate with UGDAP (University Student Game Development Alliance Plus) to bring the excellent works of Chinese University Student Game Awards to the scene. This is with the express desire to create higher quality content and interaction with young creators.
Guest & Activities
Since 2017, WePlay has had live interviews and on-site interactions with international game industry guests every year.
Cultural Experience
WePlay Expo is event with cultural experience; including Anime & Comic, Traditional Chinese Culture, Sci-Fi, Retro, Historical Medieval combat, and more. We featured the Official 25th anniversary exhibition area of the Chinese Paladin. Restored 5 major game scenes, historical stories and exhibits.
Key Numbers of WePlay
15000+Attendance
11mOnline Live Streaming views
200+Exhibitors
22m+Related Topics on Weibo
300+Games
100+Medias Attendance
(Including online media, overseas media, KOL, Influencer)
Special Indie game promotion Partner
Media Partners
How to Join Us?
Want to Join WePlay Expo 2024?Pls regist online or send us your E-mail, and download the sales kit below.
E-mail: simon@
ciga.me PR Relations: yuki@
ciga.me WeChat Official Account
WeChat Group
More About Us
CiGA China Independent Game Alliance
Founded in 2015, the China Independent Game Alliance (CIGA) is by far the largest independent game organization in China; running various independent game related events throughout the year with the greatest amount of influence in China. CIGA has built a strong network of resources to support independent game developers in investment, incubation, development, publishing, marketing, communication, and more.
indiePlay China indie Game Awards
Started from 2015, indiePlay China indie Game Awards had successfully be held for 8 years which is no the most powerful indie game award event in China. The event is organized by CiGA (China indie Game Alliance), supported by indienova, IGDA, indielight and many medias. Covering PC, Concole, Mobile, VR, etc. Submission of indiePlay 2023 will close on 19th July, then all games will go to Jury members for reviewing and judge, the judge session will be between August and September, all nominations will join the Annual WePlay Game Expo in Shanghai and the final winners will be announced during the award ceremony during WePlay. Submission details and regulations will be found during submission.