WePlay is the biggest indie game exhibition in China，a place where you can have a refreshing offline experience, where you can find gather different platform games from all over the world. This is a fantastic game festival with high-quality indie games, 3A games, cultural content and experiences from around the world! WePlay will celebrate its fifth anniversary in 2022!
With its aim to continuously enrich and expand exhibitions and experience styles, WePlay creates a "perfect storm" of content for people with special value in subcultures. Console games, PC games, mobile games, immersive themes, board games, guest activities, dimensional culture, trend art, exclusive merchandise, etc. WePlay is a grand event for new generations to enjoy high quality and unique cultural content experiences.
What's at WePlay？
Guest & Activities
Every Year, WePlay gathers around 300 games, for all platforms, from China, Japan, Poland, and 13 other nations for on-location free trials.
In 2021, due to the epidemic, WePlay Expo went online and nearly 300 games were shown and had their trial version downloaded. The event game website (gmhub) during the event had a total PV of over 100k.
The biggest Indie Game Award Event in China
Excellent indie games from China and abroad are all gathered for the IndiePlay annual finalists' exhibition. This gathers the most creative game developers in all of China. The Annual indiePlay Awards ceremony awards outstanding works in various categories.
In 2020, the Cultural Office of the Polish Embassy in China, the Polish Independent Game Foundation, and the Japan Trade Promotion Agency (JETRO) organized several of their nation's local enterprises to participate in WePlay. There was also content from other teams and companies from 12 other countries at the exhibition and many conducted business negotiations on site. WePlay has gradually become the preferred place for more enterprises to conduct industry related meetings and negotiations.
In 2020, the Game Education Exhibit area displayed games developed by students from six universities in China, which received good praise from the event participants. In 2021, many students’ works also participated in the WePlay online exhibition. This year will continue to increase the participation of universities and cooperate with UGDAP (University Student Game Development Alliance Plus) to bring the excellent works of Chinese University Student Game Awards to the scene. This is with the express desire to create higher quality content and interaction with young creators.
Guests interviews, Speed-runs, Audience-Star Interactions, Live Music, and more! We hope you get immersed in the live events at WePlay.
Guest & Activities
Since 2017, WePlay has had live interviews and on-site interactions with international game industry guests every year.
ZUN (Jun'ya Ota)
At WePlay, not only do we have a lot of games for you to experience, but also myriad ways to get free game merchandise. Enjoy the treasure hunt!
WePlay is also a paradise of exclusive merchandise covering Designer Toys, Statues, Books, Apparel, and more. A plethora of cultures are reflected here for your convenience to enjoy and take home!
For everyone, there is a board game that matches your gaming style. Here you can find that game and kindred spirits to join you in the fun!
WePlay Expo is event with cultural experience; including Anime & Comic, Traditional Chinese Culture, Sci-Fi, Retro, Historical Medieval combat, and more. In 2020, we featured the Official 25th anniversary exhibition area of the Chinese Paladin. Restored 5 major game scenes, historical stories and exhibits.
Founded in 2015, the China Independent Game Alliance (CIGA) is by far the largest independent game organization in China; running various independent game related events throughout the year with the greatest amount of influence in China. CIGA has built a strong network of resources to support independent game developers in investment, incubation, development, publishing, marketing, communication, and more.
Started from 2015, indiePlay China indie Game Awards had successfully be held for 6 years which is no the most powerful indie game award event in China. The event is organized by CiGA (China indie Game Alliance), supported by indienova, IGDA, indielight and many medias. indiePlay 2021 will open submission from 14th May, covering PC, Concole, Mobile, VR, etc. Submission will close on 23rd July, then all games will go to Jury members for reviewing and judge, the judge session will be between August and September, all nominations will join the Annual WePlay Game Expo in Shanghai and the final winners will be announced during the award ceremony during WePlay. Submission details and regulations will be found during submission.